Calligraphy t-shirt pop-up store.
Credits:
Calligraphy - The Mink - Soma Malyi, Diána Terjék
Art Direction - Anna Pushkareva
Copywriting: Aniko Toth
Each t-shirt had individual tag, with a special message.
#findthename was trending on social media those days.
500 t-shirts found their owners in two days. We had to close pop-up store earlier than we expected.
